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• Sleep to Live - Mattress Firm Partnership

MEBANE, NC, October 28 – Mattress Firm, one of the largest mattress retailers in the country, is pleased to announce its growing partnership with Kingsdown Inc, manufacturer of Sleep to Live. The partnership focuses on the common goal of enhancing the buying experience, and making it easy for consumers to select the right mattress. 

With more than 475 corporately-owned Mattress Firm locations throughout the U.S., more consumers are now exposed to Sleep to Live products and the diagnostic experience, which implements a scientific recommendation based on over 12 years of research by leading sleep scientists and researchers. The Sleep to Live patented technology uses state-of-the-art computer technology and a test bed to measure and determine the right sleep surface for the body.  No two individuals are the same, and in just a few minutes, the sleep diagnostic system builds a personal profile that replaces guesswork with science.

“The foundation of better sleep comes from the pressure relief and postural support provided by the right sleep surface. Our Sleep to Live diagnostic technology helps consumers find the right mattress based on individual needs,” said Chris Henning, president of sales, Sleep to Live. “We are honored to have a presence in Mattress Firm as they have an exceptional reputation of providing customers with both great quality and service.”

“Mattress Firm is built on providing a full range of products from the leading mattress brands, and also providing a unique and engaging shopping experience for our customers,” said Gary Fazio, chief executive officer, Mattress Firm. “Sleep to Live and their diagnostic process provides us with a differentiated shopping experience that really helps take away the confusion and frustration of finding the right mattress. Overall, the addition of this collection strengthens our product selection, aligns with our branding efforts, and supports our offer of all the best brands at all the best prices.”

Steve Stagner, president, Mattress Firm, adds, “In today’s environment, consumers are concerned more than ever about not making a mistake on an expensive purchase.  Sleep to Live gives us another great tool to assure our customers they’re buying the right bed at Mattress Firm.”

The Sleep to Live and Mattress Firm partnership began earlier this year with rollouts in the Raleigh, Phoenix, and St. Louis markets.  The Sleep to Live program will rollout to the remaining Mattress Firm corporate markets by November 2009.

About Mattress Firm
Houston-based Mattress Firm (www.mattressfirm.com) is the nation’s premier specialty bedding retailer, offering a broad selection of both traditional and specialty mattresses from leading manufacturers including Sealy, Tempur-Pedic, Simmons, Serta and Sleep to Live.  Founded in 1986, Mattress Firm’s purpose is Improving Lives One Night at a Time. With more than 530 corporate and franchise stores in 38 markets, Mattress Firm offers consumers the benefit of highly-trained, knowledgeable sales professionals, a broad product offering and competitive prices in an attractive and comfortable store environment.  

About Kingsdown, Inc.
Kingsdown, Inc. believes the better you sleep, the better you will live. Founded in 1904 in Mebane, N.C., the company serves leading retailers across the United States, and in over 20 countries.  Long recognized as an industry leader and innovator, Kingsdown developed the patented Sleep to Live system—a new generation in sleep technology to determine the best sleep surface for your body.  Products are made to order using handcrafted techniques combined with state-of-the-art materials and equipment.  Research and development, training and distribution facilities, as well as two manufacturing facilities are also located at its Mebane headquarters.  International offices are located in Bangkok, Thailand and Tokyo, Japan.  Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Knoxville, TN; Toronto and Calgary, Ontario; Derby, UK; Melbourne, Australia.